Profitable With 15 to 20 Members: The Small Group Advantage

Can a gym be profitable with just 15 to 20 members? The answer is yes—and Oskar Johed is proving it.

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Oskar, co-owner of two thriving CrossFit facilities in Sweden, to talk about why he chose a different path for his third gym: a small-group training model.

Oskar breaks down the advantages of small-group training, from lower overhead and reduced staff burnout to higher client retention and stronger profitability.

In a small-group model, gyms with limited square footage can break even with just a handful of high-value members—and scale up to major profitability with 80 to 100 clients.

Oskar also explains why individualized attention in small-group settings produces better results and how he uses affinity marketing and community partnerships to grow without relying solely on ads.

Listen and find out how to blend the best of group and personal training to build a sustainable, profitable gym.

Links

The Prescriptive Model

Semi-Private Launch Playbook

Gym Owners United

Book a Call

2:46 - The burnout problem

7:52 - Pricing small-group training

14:20 - Using the Prescriptive Model

18:40 - Advantages of small group

27:32 - Oskar’s marketing strategy