NVIDIA AI Podcast Alembic and the Future of AI in Marketing - Ep. 263
41 snips
Jul 2, 2025 
Tomás Puig, Founder and CEO of Alembic, brings his expertise in AI and data science to discuss its revolutionary impact on marketing. He explains how Alembic employs spiking neural networks and causal inference to derive powerful insights from anonymized datasets, enhancing brands' strategies. The conversation highlights the balance between AI and human creativity, exploring how technology democratizes creative expression. Puig also emphasizes the competitive edge of utilizing private data, showcasing its vital role in today’s business landscape.
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Alembic's Unique Founding Story
- Alembic was founded by a team with diverse backgrounds including a research scientist, an infrastructure engineer from Twitter, and a creative director for major brands.
- They combined their expertise to build marketing intelligence tools using advanced math and AI inspired by pandemic-era mathematical breakthroughs.
Profit Follows Information Flow
- Profit in companies follows the flow of information, particularly private data sets, which provide competitive advantage.
- As AI models converge on public data, unique private data and lived human experiences will drive differentiation and new value.
Use Spiking Neural Networks
- Use spiking neural networks to process diverse marketing signals and detect outliers without prior time history.
- This approach solves how to compare different marketing modalities and find anomalies in fast-changing data.
