The Role of Mannequins in Retail

Mannequins play a crucial role in driving sales within the retail sector, often influencing consumer purchases greatly. Research indicates that consumers frequently shop directly off mannequins, leading to significant upsells ranging from 10 to 40 percent for particular items showcased. The visual presentation of clothing on mannequins can create a desire for consumers to emulate the styled looks, motivating them to purchase the same outfits. Despite the increase in online shopping, physical retail spaces remain dominant, making mannequins an essential yet often overlooked aspect of sales strategies.