The Economics of Everyday Things
71. Mannequins
Nov 18, 2024
Stacie Bornn, the Vice President of Sales, Marketing, and Creative at Fusion Specialties, dives into the captivating world of mannequins. She discusses how these silent figures play a crucial role in retail, boosting sales and enhancing customer experiences. The conversation touches on the evolution of mannequins towards inclusivity and the ingenious recycling initiatives that breathe new life into discarded ones. Stacie also highlights the artistic significance of mannequins and their nostalgic connections to shoppers.
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Quick takeaways
- Mannequins significantly boost retail sales, with consumers often purchasing directly from them, resulting in upsells of 10 to 40 percent.
- The evolution of mannequins includes a shift towards sustainability, with efforts to recycle and repurpose materials to reduce landfill waste.
Deep dives
The Role of Mannequins in Retail
Mannequins play a crucial role in driving sales within the retail sector, often influencing consumer purchases greatly. Research indicates that consumers frequently shop directly off mannequins, leading to significant upsells ranging from 10 to 40 percent for particular items showcased. The visual presentation of clothing on mannequins can create a desire for consumers to emulate the styled looks, motivating them to purchase the same outfits. Despite the increase in online shopping, physical retail spaces remain dominant, making mannequins an essential yet often overlooked aspect of sales strategies.
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