The Economics of Everyday Things 71. Mannequins
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Nov 18, 2024 
Stacie Bornn, the Vice President of Sales, Marketing, and Creative at Fusion Specialties, dives into the captivating world of mannequins. She discusses how these silent figures play a crucial role in retail, boosting sales and enhancing customer experiences. The conversation touches on the evolution of mannequins towards inclusivity and the ingenious recycling initiatives that breathe new life into discarded ones. Stacie also highlights the artistic significance of mannequins and their nostalgic connections to shoppers.
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Effective Sales Strategy
- Stacie Bornn, from Fusion Specialties, shared how effective mannequins can be.
- People may not notice them directly, but they end up buying the styled outfits.
Mannequin Sales Influence
- Many shoppers purchase outfits directly from mannequins.
- This highlights their importance in driving sales, especially in physical stores.
Upselling with Mannequins
- Items displayed on mannequins see a 10% to 40% increase in sales.
- Retailers utilize mannequins as a key strategy to boost sales.