Build with Leila Hormozi Things I Would Tell My Younger Self About Business | Re-Air Ep 118
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Dec 16, 2024 Explore the crucial role of fear in business and how to transform it into courage. Discover the importance of authenticity in leadership and building emotional connections in sales. Unpack the essentials of creating a profitable business model, particularly in the fitness industry. Dive into the challenges of effective leadership and the responsibilities that come with entrepreneurial freedom. Gain valuable insights on making impactful hiring decisions and navigating the ever-changing landscape of customer acquisition.
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Embrace Fear, Build Courage
- Feel the fear and act anyway, building courage.
- Don’t try to eliminate fear; embrace it as a prerequisite for courage.
Early Sales Struggles
- Leila Hormozi's first sales experience at 24 Hour Fitness was challenging and emotional.
- Despite initial setbacks and self-doubt, she persevered, studied sales techniques, and eventually succeeded.
Authenticity over Tactics
- Authenticity and a genuine desire to help are more powerful than any sales tactic.
- People can sense your true intentions during the sales process.