8: Reporting the Polls with Aaron Zitner of the Wall Street Journal

The battle for political salience is heating up as campaigns push competing narratives ahead of the 2024 election. But what do the latest polls really tell us about the mood of the electorate and the issues driving their vote?

In this episode of Cross Tabs, Aaron Zitner, editor and reporter in the Washington Bureau of the Wall Street Journal, joins host Farrah Bostic to discuss the Wall Street Journal's polling program. Zitner shares insights on the shifting coalitions, voter turnout patterns, and issue priorities that could decide the election, and offers advice on how to be a savvy consumer of polls in a highly unpredictable political environment.

Resources

• Poll: Election interest hits new low in tight Biden-Trump race (NBC News)
• Five Takeaways From the WSJ Swing-State Poll (Wall Street Journal)
• Survey of Consumers (University of Michigan)
• What Happened™ In 2022 (Catalist)
• Harvard Youth Poll

Our Guest

Aaron Zitner is a reporter and editor in The Wall Street Journal's Washington bureau, focusing largely on how politics are driven by demographic and economic change. He also reports on trends in polling. Earlier, he was the Journal's national politics editor.

Previously, Aaron was deputy chief of the Washington bureau for the Los Angeles Times, Chicago Tribune and other Tribune newspapers. He helped lead presidential campaign coverage for the Los Angeles Times and served as the paper’s White House and Washington economics editor.

Your Host

Farrah Bostic is the founder and Head of Research & Strategy at The Difference Engine, a strategic insights consultancy. With over 20 years of experience turning audience insights into effective strategies for B2B and B2C companies, Farrah helps business leaders make big decisions across various industries. Learn more at https://www.thedifferenceengine.co/ and connect with Farrah at https://www.linkedin.com/in/farrahbostic/.

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