The GaryVee Audio Experience Entrepreneurship Is About Execution w/ Jesse Itzler | Interrupted by Garyvee 002
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Jan 27, 2020 
Jesse Itzler, a serial entrepreneur with a background in music and co-founder of Zico coconut water, shares his journey of resilience and the importance of effort in entrepreneurship. He delves into his transition from rap to business, the nuances of storytelling as a business strategy, and the transformative power of social media in modern entrepreneurship. Itzler emphasizes the pursuit of happiness and adaptability, reflecting on how these qualities are essential not only in business but also in parenting and personal growth.
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Jesse's Early Career
- Jesse Itzler started as a rapper signed to Delicious Vinyl in 1990.
- Dropped a year later due to poor sales, Itzler's early career included being a kiddie pool attendant.
Go New York Go
- After failing as a rapper, Itzler combined his love for sports and music, writing the Knicks theme song "Go New York Go".
- The song became a hit, leading Itzler to start a sports music company, which he later sold.
The Power of Giving
- Be a connector and give without expecting immediate returns.
- Itzler bought playoff tickets for friends on credit, believing it would pay off later, which it did.