Online Selling Partner Podcast
Episode #10 - Josh Justice $100M+ Spent on Amazon ads! Worked at LEGO, Nordic Naturals, Super ATV and more. How to know if you are WASTING money on ads?
Oct 5, 2023
Josh Justice, a seasoned pro in Amazon ads with a rich history at LEGO, Nordic Naturals, and Super ATV, shares invaluable insights on optimizing ads and avoiding wasteful spending. He discusses topics like working for renowned companies, the impact of SEO and advertising on sales, and strategies for tracking ad performance and calculating ROI.
31:44
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Quick takeaways
- Testing advertising strategies and tracking metrics like subscribers and overall sales is crucial to assess the ROI of campaigns and attract repeat buyers.
- Conducting regular audits to ensure accurate attribution and rectify any misallocation of advertising funds is essential for effective advertising strategies and transparent reporting.
Deep dives
Josh Truss's Background and Experience
Josh Truss has several years of experience in e-commerce marketplaces, particularly in the ATV and UTV accessories industry. He started his career in China, working for an entrepreneur and later mentored by him to start his own brand. He has worked for various companies, including Mars Candy, Nordic Naturals, and LEGO, gaining expertise in advertising, product scaling, and understanding customer lifetime value. Josh emphasizes the importance of testing, failing fast, and learning from mistakes in e-commerce.
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