Bootstrapped Stories #32 How to launch a successful podcast | Justin Jackson from Transistor.fm
10 snips
Jul 21, 2022 AI Snips
Chapters
Transcript
Episode notes
Create A Compelling Promise
- A podcast needs a compelling promise that gives listeners a clear reason to choose it over dozens of options.
- Create reasons to listen by delivering unexpected value, community, or belonging to a specific group.
Start Simple; Practice First
- Start practicing by recording into your phone and speak unscripted for a few minutes frequently.
- Upgrade later to an inexpensive USB mic (e.g., Samson C02U) and experiment with formats by launching multiple shows.
Ride Existing Market Momentum
- The size and momentum of the market you enter determines how fast your podcast can grow.
- Choose a topic with people already “in motion” searching or talking about it to ride existing momentum.