DTC Podcast

Ep 509: Tea Time at the Whitehouse: How Art of Tea Scaled Through Story and Quality

May 19, 2025
Join Steve Schwartz, the founder of Art of Tea, on his remarkable journey from backpacking for health to serving the White House. He shares how he blends Ayurvedic principles with luxury tea sourcing to create a wellness beverage giant. Discover the importance of storytelling in branding, the logistics of tea sourcing, and the power of subscription models for customer loyalty. Steve also dives into unique marketing strategies and the impact of consumer education on retention, making tea not just a drink, but a mindful experience.
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ANECDOTE

From Caregiver to Tea Entrepreneur

  • Steve Schwartz began Art of Tea after caring for his mother with brain cancer, seeking health and wellness through tea blending.
  • He travelled globally with a backpack to source the best teas, unknowingly starting his tea company journey.
INSIGHT

Truth About Supermarket Tea Quality

  • Supermarket tea is often low quality dust or broken leaves swept up during processing.
  • Art of Tea sources handpicked top 1-2% teas, blended by hand for freshness and quality.
INSIGHT

Tea as Mindful Health Ritual

  • Tea offers a mindful health ritual beyond physical benefits like polyphenols and antioxidants.
  • Preparing and savoring high-quality tea enhances focus and meditation unlike coffee's stimulating effect.
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