Steve Schwartz's "Art of Tea" is a captivating narrative that chronicles his personal journey from a caregiver to a successful tea entrepreneur. The book delves into the meticulous process of sourcing high-quality tea leaves from around the world, emphasizing the importance of mindful practices and the creation of unique blends. It explores the art of tea blending, combining Ayurvedic principles with a deep understanding of tea's cultural significance. The book also highlights the importance of building a strong brand identity and fostering a loyal customer base. Ultimately, "Art of Tea" is a testament to the power of passion, perseverance, and a deep commitment to quality.
In 'Can't Hurt Me,' David Goggins shares his astonishing life story, from a childhood marred by poverty, prejudice, and physical abuse to becoming a U.S. Armed Forces icon and one of the world's top endurance athletes. The book reveals Goggins' philosophy, known as the '40% Rule,' which suggests that most people only tap into 40% of their capabilities. He provides a wealth of practical strategies and principles for personal development, emphasizing self-discipline, accountability, and the necessity of embracing discomfort to unlock personal transformation. Goggins' story and advice serve as a blueprint for readers to push past their perceived limits, confront their fears, and unleash their full potential.
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In this episode of the DTC Podcast, we’re joined by Steve Schwartz, founder of Art of Tea. From starting with a backpack and a phone bill to serving Google HQ and the White House, Steve’s journey is rooted in deep product integrity and radical education.
Listen in to discover how blending Ayurvedic principles with luxury sourcing has positioned Art of Tea as a quiet giant in the wellness beverage space.
What you’ll learn:
- The logistics of sourcing and storing elite-quality tea ingredients
- How subscription, loyalty, and a mobile app drive retention
- The unexpected ROI of writing a founder-focused brand book
- Why brand partnerships with Hollywood and the White House matter
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Timestamps
0:00 Intro and Origin Story of Art of Tea
2:30 The Hero’s Journey: From Caregiver to Tea Entrepreneur
6:10 Breaking into Hospitality: Wolfgang Puck and Caesars Palace
9:00 The Truth About Supermarket Tea
11:00 Tea as a Health Ritual and Mindful Practice
14:00 Launching DTC with Dreamweaver and Early Lessons
18:00 Blending Tea with Ayurvedic Principles
21:00 Growing Through Education and Teaching at Conventions
24:00 Subscription and Loyalty Programs That Work
26:00 Using Events, PR, and a Mobile App for Brand Awareness
29:00 Collaborations with Paddington, Dune, and the White House
34:00 Long-Term Vision and Staying Mission-Aligned
38:00 Final Advice for Founders and Entrepreneurs
Hashtags
#DTCpodcast #ArtOfTea #TeaBusiness #FounderStory #EcommerceStrategy #SubscriptionModel #TeaEducation #ConsumerBrand #SteveSchwartz #TeaCulture #WholesaleToDTC #BrandBuilding #MindfulBusiness #ProductQuality #SustainableGrowth
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