Business Wars Anheuser-Busch vs Miller - The Beer Barons | 1
May 29, 2019
In 1893, a fierce brewing rivalry ignites as Adolphus Busch aims to use the World’s Columbian Exposition to promote Budweiser and outshine his competitors. With rivals like Captain Pabst and a newcomer named Miller creating waves, the competition heats up. Legal battles over the iconic Budweiser name unfold, showcasing the lengths these brewers will go for dominance. Meanwhile, the historical backdrop of Chicago's grand exposition reveals a vibrant cultural landscape, setting the stage for monumental shifts in the beer industry.
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Busch vs. Miller
- Adolphus Busch, a flamboyant beer baron, aimed to outshine his rival, Pabst, at the 1893 World's Columbian Exposition.
- However, he faced a legal challenge from Miller Brewing, who also produced a beer called "Budweiser".
Brewing Giants
- The brewing industry is a massive global business, worth half a trillion dollars and steadily growing.
- This new series explores the rivalry between Anheuser-Busch, founded by Adolphus Bush, and Miller Brewing, founded by Frederick Miller.
Pavilion Rivalry
- Adolphus Bush built an extravagant pavilion at the exposition to showcase his brewery, hoping to impress visitors and surpass Pabst's display.
- However, Pabst's pavilion, with its gold-plated brewery replica, outshone Bush's, much to his dismay.