8-15-25 - How Often to Post on Instagram - Adam Mosseri vs. Data - Plus Meta's AI Pretends to be Human

How often should you post on Instagram? I pit the Head of Instagram, Adam Mosseri, against the actual data. The Buffer team has done a masterful job of pulling all the data together into one place. There are also Edits app updates to talk about, plus AI news - turns out Meta's AI is doing some really bad things, and Chat-GPT has been updated but the old model is still available.
 

Links:

Instagram: How Often To Post (Instagram)

Buffer: How Often to Post on Instagram (Buffer)

Edits: Updates to the app include safe zones to help guide you with adding text to your reels (Threads)

AI News:

Podcast: AI News You Should Know About (Listen)

Meta’s flirty AI chatbot invited a retiree to New York - He Never Made It Home (Reuters)

ChatGPT Model Switching - (TechCrunch)

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