How I Made it in Marketing SaaS Marketing: Serendipity’s role in Facebook Ads surprising pivot, focusing (and failing) at PayPal, selling like an engineer, & more (episode #23)
“If the marketer does not know where to focus; then the prospect will not know where to focus,” Flint McGlaughlin taught in Customer-First Objectives Application Session: See real webpages optimized for marketing conversion (https://meclabs.com/course/lessons/customer-first-objectives-application-session/).
To help drive home this lesson for you, we found a great story of relentless focus from our next podcast guest. While at PayPal, he made it his mission to develop programs that would educate new customers about the product, and it took two years of relentless focus before his efforts paid off. It’s all too easy for marketers to chase the newest, shiniest object, so we wanted to inspire you with this story of enduring tenacity.
And that’s just one of the lesson-filled stories you’ll hear from our latest podcast guest – Dhiraj Kumar, Chief Marketing Officer, Dashlane (https://www.dashlane.com/). Kumar manages a team of 40 at the software company.
Stories (with lessons) about what he made in marketing
- Tenaciously focus on a few things until you solve them.
- Be purposeful in creating and encouraging serendipity.
- Marketing is a craft that requires multidimensional thinking.
- Create space for failure.
- Approach customers like an engineer and solve their problems.
Related content mentioned in this episode
The Long-Term-Growth Product Launch: Cuisinart has been selling the same food processor since the ‘70s (Podcast Episode #13) – https://www.marketingsherpa.com/article/interview/long-term-growth-business
How I Made It In Marketing podcast – https://marketingsherpa.com/podcast – “When you mess up you think you are the only one messing up, right? It's amazing. And I love your podcast because you hear all these stories and like, that's what I went through. And there is something special about as a marketing community, commiserating and kind of sharing stories and kind of seeing we all have been through that journey,” Kumar said.
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course – https://meclabs.com/course/
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