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How to Find Influencers on Instagram | Ep. #331

Jun 27, 2017

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In Episode #331, Eric and Neil discuss how to find influencers on Instagram. Tune in to learn how you can find influencers that are popular in your industry. Eric and Neil discuss the easiest and fastest way to get going with an influencer and why they think Instagram is gold.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Find Influencers on Instagram
00:38 – There are companies who provide influencers but they’re expensive
00:45 – There are also some direct influencers, but it’s difficult to negotiate with them
00:56 – Neil suggests trying to get to know one influencer first
- 01:04 – You can then go to different influencers’ parties
- 01:12 – Offer that influencer a “part-time job” then he will also ask his influencer friends
- 01:29 – It saves money and is quite easier than going through a third party
01:50 – The same tactic works for most social media channels
02:06 – The influencers reply faster and work quicker
02:28 – Eric has invested in an influencer marketing/AdWords platform
02:38 – There’s gold on Instagram
03:02 – You can leverage the search function on Instagram
03:14 – Find the top posts and top pages and reach out to those people
03:56 – Dig deeper on Instagram
04:18 – Gary V’s video regarding Instagram
04:43 – Go to targeted influencers in your space
04:50 – That’s it for today’s episode!

3 Key Points:

Find an influencer, offer him or her a “part-time job” and they will reach out to other influencers.
Instagram is a fantastic place to look for influencers—leverage it for your marketing.
Make sure your influencer is huge in your space or it’ll be a waste and will not convert.