THEMOVE What's Going On With Israel-Premier Tech's Transformation to NSN Pro Cycling? | THEMOVE+
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Nov 21, 2025 Spencer Martin and Johan Bruyneel dissect the puzzling transformation of the Israel-Premier Tech team into NSN Pro Cycling, exploring Sylvan Adams' continuing influence. They discuss the financial instability of cycling teams, the implications of legal battles such as Derek Gee's, and the recent sponsor shifts. A Norwegian study revealing Tadej Pogačar's staggering power and VO2 max metrics sparks a conversation about performance. Additionally, they delve into Remco Evenepoel's racing strategy versus top competitors and share anecdotes to highlight the nuances of cycling stats.
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Rebrand May Not Change Who Pays
- Rebranding likely masks continuity of financial backing and operations under a new name.
- Johan suggests Sylvan Adams still funds the team for 2026 despite stepping back publicly.
Cycling Teams Rarely Make Money
- Running a pro cycling team is a poor financial investment without other motives.
- Johan and Spencer agree teams typically lose money and rely on wealthy backers or marketing uses.
Teams Are Marketing And Hospitality Tools
- Corporations sometimes use teams as marketing expenses and client hospitality tools.
- Spencer notes ownership can be justified as VIP access and write-offs rather than direct ROI.