

Episode 562 - The Systems of Success with Willow Winters
Jan 15, 2025
Willow Winters, an author known for her decadent romance novels and savvy business insights, dives into how to build a sustainable writing career. She shares strategies for creating special editions in a competitive market using crowdfunding. The conversation emphasizes the importance of balancing productivity with creativity through effective systems. Winters also highlights the need for genuine connections with readers and reveals how to turn book events into enjoyable experiences. Her practical advice is invaluable for any aspiring author.
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Episode notes
Competing With Publisher Special Editions
- Willow compared her Kickstarter special edition to Barnes & Noble special editions and felt competing was possible.
- She found success listing realistic price points despite big publisher editions existing.
Leverage Shelf Wealth Online
- Build "shelf wealth" on social media by showing attractive bookshelves and special editions behind you.
- Use aesthetic backdrops to signal value and boost perceived book worth.
Presentation Drives Perceived Value
- 'Shelf wealth' influences perceived value beyond price; presentation sells desirability.
- Visual cues can attract attention and justify higher price points.