E165 | What 430+ Fitness Businesses Taught Ben Davis About Marketing

In this episode of The Kirk Miller Podcast, I’m joined by Ben Davis, founder of Fitness Marketing Agency (FMA) — one of the UK’s most successful fitness marketing companies.

Ben has worked with over 430 fitness businesses and shares the hard lessons, real-world strategies, and mindset shifts that actually grow businesses — not the stuff you hear from overnight gurus.

From his early days as a gym instructor to building an industry-leading agency, Ben’s story is packed with lessons for entrepreneurs, fitness professionals, and business owners who want to scale without losing themselves along the way.

Inside This Episode...

• The exact strategies that have scaled FMA to over 430 clients
• The biggest mistakes fitness businesses make in their marketing
• Why great marketing means nothing without great sales
• The hard lessons Ben learned through failure and how he built a market-leading agency
• Why focusing on too many ventures can kill your growth
• The evolution of Facebook ads — and how FMA stayed ahead
• Why personal health is non-negotiable for long-term success
• How to build a winning team and develop financial control as you scale

This is a must-listen if you’re serious about growing a fitness business, levelling up your marketing, or balancing business growth with personal health.

For more information on what was discussed in this episode head to https://kirkmiller.co.uk/programme/

The Kirk Miller Podcast is the show for business leaders and peak performers to get into the best physical and mental shape of their lives and unleash from within confidence they never thought possible.