The Logistics of Logistics Carrier Sales Teams Are Being Run the Wrong Way with Brent Evens
Brent Evens and Joe Lynch discuss how carrier sales teams are being run the wrong way. Brent is the Co-founder of NextBoard, a carrier sales platform purpose-built for freight brokerages.
About Brent EvensBrent Evens is the Co-founder of NextBoard, a freight tech startup helping brokers streamline carrier sales and build stronger, more efficient networks. He brings a diverse background in logistics, SaaS, and product strategy—including time at Delta Air Lines, where he worked on digital product initiatives that improved customer experience and operational performance. Before launching NextBoard, Brent also held leadership roles in product and growth at other startups, focusing on solving operational challenges and modernizing how freight teams work. Based in Georgia, Brent is passionate about helping logistics companies scale smarter by leveraging better tools, data, and processes—and he's always up for a conversation about the future of freight, carrier relationships, or a good pickleball match.
About NextBoardNextBoard is a carrier sales platform purpose-built for freight brokerages. Designed to replace spreadsheets, manual processes, and scattered carrier data, NextBoard acts as a CRM for broker-carrier relationships. The platform enables reps to centralize carrier profiles, automate freight matching, send digital offers, and improve visibility into engagement—all in one place. NextBoard helps brokerages reduce their reliance on load boards, increase carrier utilization, and operate more efficiently. Whether a brokerage is looking to grow strategically or simply tighten up day-to-day operations, NextBoard gives teams the tools they need to move faster and smarter in a highly competitive market.
Key Takeaways: Carrier Sales Teams Are Being Run the Wrong Way- Brent Evens and Joe Lynch discuss how carrier sales teams are being run the wrong way.
- Brent is the Co-founder of NextBoard, a carrier sales platform purpose-built for freight brokerages. Brent thinks that carrier sales teams are making the following mistakes:
- Disorganized Carrier Data: Scattered carrier info hinders comprehensive understanding and relationship building.
- Ineffective Freight Matching ("Post and Pray"): Over-reliance on load boards and manual processes wastes time and underutilizes networks.
- Manual Sales Processes: Repetitive tasks limit time for relationship building and strategic activities.
- Lack of Performance Insights: Limited data on carriers prevents informed decisions about selection and improvement.
- Carrier sales teams that use NextBoard gain the following advantages:
- AI-Driven Freight Matching and Workflow Automation: NextBoard leverages artificial intelligence to analyze historical data and current market conditions, enabling smart freight matching that prioritizes trusted carriers based on lane preferences, equipment types, and performance history. This automation streamlines repetitive tasks such as quote collection and carrier follow-ups, freeing up representatives to focus on strategic relationship-building activities.
- Comprehensive Carrier Profiles and Performance Analytics: The platform provides 360° carrier profiles that include equipment types, lane preferences, rate history, and performance metrics. Real-time analytics offer insights into carrier performance, allowing brokerages to identify their most reliable partners and make data-driven decisions to optimize their carrier network
- Seamless Integration with Major TMS and Compliance Monitoring: NextBoard integrates seamlessly with all major Transportation Management Systems (TMS), eliminating the need for double data entry and ensuring a unified workflow.
- Additionally, it offers compliance monitoring by automatically tracking carrier insurance, authority status, and safety scores, thereby reducing fraud risk and enhancing operational efficiency.