First Class Founders: Creators | Solopreneurs | Personal HoldCo How to Increase Customer Lifetime Value with Discovery and Trust Engines
Mar 8, 2023
Building a business goes beyond merely having an audience. Discover how a discovery engine can attract attention and nurture relationships into trust. Lessons on avoiding platform risks, like getting banned on Facebook, emphasize the importance of owning your communication channels. Explore the value ladder concept to tailor offers for different customer segments, and learn effective strategies through trade shows and nurturing emails. By the end, you'll be equipped with actionable insights to enhance customer lifetime value.
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Start By Serving Your Community
- Join the communities you serve and add value first before selling.
- Talk to potential customers first and build reputation by providing consistent value.
Discovery Engines Find Your Audience
- A discovery engine is any place customers find out about you, often social networks today.
- Use one primary platform first and master it before expanding to others.
Urban EDC’s Instagram Repost Growth
- Urban EDC started as an Instagram repost account to curate high-quality everyday-carry photos.
- That tactic grew the account to 10,000 followers and funneled people to a newsletter before the store launched.