E21: Having an audience doesn't necessarily translate into building your business. So how do you find your audience, then nurture them into paying customers? What about enhancing your offers to your existing customers to increase customer lifetime value? Today, we're talking about your your discovery engine, your trust engine, and last but not least, your offer value ladder: what it is, why it's so important, and how you can segment your customers with offers they simply can't refuse.
By the end of this episode, you'll have a much better understanding of how to attract, nurture, and increase the lifetime value of your customers.
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TOPICS:
Your First Steps After Launching Your Business (1:13)
What is a Discovery Engine? (2:38)
Examples of Discovery Engines (3:10)
What Is a Trust Engine? (6:48)
Lesson Learned: Getting Banned on Facebook (8:20)
Why You Need to Get Your Audience Off Social Media (9:07)
Example: Urban EDC's Trust Engine (11:06)
Alternative Trust Engines: Webinars & Trade Shows (12:44)
Build Trust, Familiarity, and Authority (13:51)
Creating Your Value Ladder (14:12)
Ask Me Anything (18:36)
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LINKS:
Episode 12 - How to Find, Nurture, and Grow Your Audience in 2023
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First Class Founders is a show for indie hackers, bootstrapped founders, CEOs, solopreneurs, content creators, startup entrepreneurs, and SaaS startups covering topics like build in public, audience growth, product marketing, scaling up, side hustles, holding company, etc.
Past guests include Arvid Kahl, Tyler Denk, Noah Kagan, Clint Murphy, Jay Abraham, Andrew Gazdecki, Matt McGarry, Nick Huber, Khe Hy, and more.
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