

Chris Walker: How to Run an Executive Thought-Leadership Program
I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024.
In this episode we will cover:
- How Content Consumption Has Changed
- Outbound Sdr vs Thought
- Leadership Program
- How to Start Testing Founder-Led Marketing
- Founder-Led Marketing as a Category
- How to Start Driving Business Outcomes Through LinkedIn
- CEOs Crushing LinkedIn
- and many more topics
Chris Walker:
- LinkedIn: https://www.linkedin.com/in/chriswalker171/
- YouTube: https://www.youtube.com/ @ChrisWalker171
- Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213
- Refine Labs: refinelabs.com
Project 33:
Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips