The Founder-Led Marketing Show

Chris Walker: How to Run an Executive Thought-Leadership Program

Feb 6, 2024

51:52

I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024.

In this episode we will cover:

How Content Consumption Has Changed
Outbound Sdr vs Thought
Leadership Program
How to Start Testing Founder-Led Marketing
Founder-Led Marketing as a Category
How to Start Driving Business Outcomes Through LinkedIn
CEOs Crushing LinkedIn
and many more topics

Chris Walker:

LinkedIn: https://www.linkedin.com/in/chriswalker171/
YouTube: https://www.youtube.com/ @ChrisWalker171
Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213
Refine Labs: refinelabs.com

Project 33:

Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473a LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/ LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/ LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/ #linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awareness #content #linkedin #b2b #revenue #contentmarketing #contentcreation #performancemarketing #videomarketing #inboundmarketing #personalbranding #founderledmarketing #contentstrategie #SMMA #contenttips