The world’s largest travel company Booking Holdings is using people’s anxieties about their trips as a lens through which it prioritizes the products and services it is refining and introducing, such as flight search and insurance or other paid guarantees to cover when things go wrong.

The company wants to make booking all of the components of a trip as low-stress and seamless as Uber has made booking a rideshare, said Glenn Fogel, president and CEO, on Tuesday at Skift Global Forum in New York.

“When I’m in an unfamiliar city, I want to get a notification from the Booking.com app letting me know about a museum or other experience nearby that I can press a button to book right there,” Fogel said, in conversation with Skift Executive Editor Dennis Schaal.

Fogel joined Schaal at Skift Global Forum on September 20, 2022 in New York City.

For full coverage of the event, visit https://skift.com/tag/sgf2022/