Elevate and Expand

Price to Thrive, not just Survive with Austin L. Church

Mar 21, 2024

Explore the challenges of pricing services, setting rates based on goals, and overcoming mindset hurdles with Austin L. Church. Learn about strategic pricing, financial planning, and the evolution of entrepreneurship in the digital age.

26:37

Episode guests

Austin L. Church

AI Summary

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Setting prices aligned with immediate needs and long-term goals is crucial for entrepreneurs.

Effective translation of freelancing roles and confidence-building strategies aid in setting fair rates.

Deep dives

Establishing Smart and Strategic Pricing for Long-Term Goals

Setting prices that align with both immediate needs and long-term objectives is crucial for entrepreneurs. By avoiding common pricing mistakes and building rates around personal goals, entrepreneurs ensure progress towards their aspirations. Embracing strangely specific prices and learning from past errors helps in achieving sustainable and strategic pricing strategies.

Introduction

2min

Evolution of Entrepreneurship and Navigating Unconventional Careers

2min

Navigating Pricing Challenges as Entrepreneurs

7min

Setting Strategic Prices for Financial Well-being

14min

Financial Planning and Next Steps for Entrepreneurs

2min

Deciding what to charge for your service or product is at the core of your business –– so why does it feel so complicated? Austin L. Church joins Terry to walk through his pricing framework.

1:50 – Being an entrepreneur in the internet age

5:20 – Introductions

7:56 – Handling the mindset piece that makes you lowball your prices

12:10 – Start with what you need

23:05 – How to start upping your prices

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Connect with our guest:

LinkedIn: https://www.linkedin.com/in/austinlchurch/

Website: https://www.freelancecake.com/

Book: https://www.austinlchurch.com/free-money-book

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This podcast is presented by Verizon Small Business Digital Ready.