7min chapter

Elevate and Expand cover image

Price to Thrive, not just Survive with Austin L. Church

Elevate and Expand

CHAPTER

Navigating Pricing Challenges as Entrepreneurs

Exploring the complexities of setting rates for services, this chapter discusses the struggles entrepreneurs face with pricing, including dealing with client perceptions and self-worth issues. The speakers emphasize the importance of strategic pricing and the negative impact of undervaluing one's work on credibility and perceived value.

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