Testing ad effectiveness before it runs

Audion has launched Sense, an AI-powered tool that is designed to give pre-campaign analysis of ad creative, helping advertisers achieve more effective digital audio advertising spots, before they run. It’s been trained with more than 3,000 audio campaigns.

Audioboom published its Q1/25 financial results. EBITDA profit is up 10x year-on-year; the company says its on pace to deliver record revenue of $80mn this year.

Steven Goldstein published his writeup of his View from the Top panel at Evolutions in Chicago. Podcasting isn’t breaking, he says, it’s bending. The word ‘video’ is mentioned seventeen times.