Strategy Hour | Online Marketing for Business Growth 936: Your Math Teacher Lied: The Science of Business Growth (Test, Optimize, Repeat!) with Jess O’Connell
Real success comes from experimentation, not perfection. If you’ve ever wondered why your business isn’t working even when you’ve done everything right, then this episode is for you! Hear why A plus B does not equal C in business and how learning to think like a scientist will help you stop overthinking, start testing, and finally scale with confidence!
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Today, I am joined by Jess O’Connell, otherwise known as the Launch Scientist, to discuss the science behind business growth. Jess is a course creation and launch strategist who helps experts package their brilliance with binge-worthy, revenue-generating courses. With a background in science, she approaches business as if it’s a science experiment. She’s here today to help you make data-driven decisions that will actually move the needle!
Episode Highlights
- How the Education System Creates Overthinkers [0:07:03]
- Detaching from the Outcome [0:22:50]
- Practical Tips for Experimenting in Business [0:34:53]
- How to Stay Focused on What’s Worthwhile [0:42:22]
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