How I Made it in Marketing Inventive Marketing: A coalition in the South China innovation ecosystem, a rugby sponsorship mascot in Singapore, & much more (episode #22)
“A value proposition focuses on a specific customer segment,” Flint McGlaughlin taught in Value Proposition Definition: Optimize your conversion rate with this powerful question (https://meclabs.com/course/lessons/value-proposition-definition/).
I thought of this lesson while our latest guest talked about how he learned to ruthlessly prioritize. When I asked what role customer segmentation plays, he replied, “Absolutely. You're spot on, because the way that we look at it is – who are the people that we want to talk to…”
You can hear the full conversation below with Francois-Xavier Reodo, Chief Marketing Officer for North America, Capgemini Invent (https://www.capgemini.com/about-us/who-we-are/our-brands/capgemini-invent/). Capgemini Invent, and its recently acquired frog design studio, are the innovation brands within Capgemini, a technology services and consulting company with €18 billion in revenue, 340,000 employees, and operations in 50 countries.
You can listen using the embedded player below or click through to your preferred audio streaming service.
Stories (with lessons) about what he made in marketing
Some lessons from Reodo that emerged in our discussion:
- Always have fun.
- Build communities and coalitions
- Ruthlessly prioritize
- At no point in your career does anyone tell you “Now you can start making decisions.”
- You are powerful.
Related content mentioned in this episode
Customer-First Marketing Strategy: The highest of the five levels of marketing maturity – https://sherpablog.marketingsherpa.com/b2c-marketing-2/5-levels-marketing-maturity/
MarketingSherpa Customer Satisfaction Research Study – https://marketingsherpa.com/freestuff/customer-first-study
Creative Marketing: Does it all make sense? (Podcast Episode #19) – https://www.marketingsherpa.com/article/interview/creative
About this podcast
This podcast is not about marketing – it is about the marketer. It draws its inspiration from the Flint McGlaughlin quote, “The key to transformative marketing is a transformed marketer” from the Become a Marketer-Philosopher: Create and optimize high-converting webpages free digital marketing course – https://meclabs.com/course/
Live event
Get more inventive marketing ideas. Join the MarketingSherpa and MECLABS Institute team on June 29th at 3 pm EDT for Buyer Psychology: Learn the 4 best ways to increase the power of your value proposition – https://meclabs.com/BuyerPsychology
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