Entrepreneurs on Fire Mini Master Class: How to Sell Your Ideas and Offerings to Anyone with Matt Easton
Sep 13, 2022
Matt Easton, a catalyst for success in sales and business, shares transformative strategies to improve sales skills quickly. He emphasizes asking insightful questions that avoid pushiness and encourages a focus on setting clear next steps in communication. Easton discusses the importance of mastering micro niches and navigating objections effectively. He also highlights how pushing through adversity can foster growth, reminding entrepreneurs that communication techniques can significantly enhance business outcomes.
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Closing Any Deal
- Stop asking yes/no questions and instead ask if something "makes sense".
- This avoids pushiness and positions you for a next step, even if the answer is no.
Next Step Obsession
- Be next-step obsessed in all communication, setting clear next steps after every interaction.
- This keeps you in control, builds momentum, and reduces stress from uncertainty.
Handling Resistance
- Treat resistance as complaints, not objections, and avoid aggressive "overcoming."
- Ask clarifying questions and focus on understanding the other person's perspective.
