Changing the Narrative of Greenwashing

There are different moments in our lives that change the course of what we thought was going to be. From small acts like trying new foods and clothes to taking massive leaps. 

Our guest on today’s show found this ideology shift on a beach in Morocco which led her to create a company bent on saving the planet. 

In today’s episode, we chat with Lubomila Jordanova, CEO & Co-Founder Plan A & Co-Founder Greentech Alliance, about her journey in sustainability and how technology can be used to bring us together for a greener future. 

We discuss:
The balance of activism and “talk” in sustainability
The financial cost of climate change for businesses
Harnesses technology to counteract environmental damage


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