Life with Marianna Emma Grede Talks Skims and Good American, Plus the Best Advice Kris Jenner Ever Gave Her
May 11, 2021
Emma Grede, co-founder and CEO of Good American and founding partner of Skims, talks about her experience working with the Kardashians, the best business advice she received from Kris Jenner, hiring at her companies, and how Black-owned brands can benefit from the 15% pledge.
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From Solo Agency To Major Acquisition
- Emma built an agency from scratch that grew to offices in three cities and was acquired by Interpublic Group.
- That background launched her into working with talent and later founding consumer brands.
Define Principles Before Scaling
- Keep clear principles about how you run your business and which opportunities you'll accept.
- Use those principles to consistently present yourself to new clients and guide long-term decisions.
How Good American Was Born
- Emma pitched the idea for Good American to Kris Jenner then flew to LA to meet Khloé and immediately connected on shared experiences.
- By slide three Khloé was sharing stories that became the brand narrative and signaled product-market fit.