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Life with Marianna
Emma Grede Talks Skims and Good American, Plus the Best Advice Kris Jenner Ever Gave Her
May 11, 2021
Emma Grede, co-founder and CEO of Good American and founding partner of Skims, talks about her experience working with the Kardashians, the best business advice she received from Kris Jenner, hiring at her companies, and how Black-owned brands can benefit from the 15% pledge.
50:02
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Quick takeaways
- The importance of building strong relationships and aligning personal values when starting a business.
- The value of customer feedback and engagement in product development and category expansion.
Deep dives
Emma Greed's Career Journey and Lessons Learned
Emma Greed started her career in fashion show production before transitioning into partnership marketing and working with influencers and celebrities. She built her own agency and later sold it to Interpublic Group. Her experience in the agency world taught her the importance of relationships, setting clear brand values, and being good to people. This experience served as a foundation for starting her own brands, Good American and Skims. Emma emphasizes the significance of creating value for oneself and choosing to work on something that aligns with personal passions and values. She also highlights the role of timing in business success, as well as the importance of listening to customers and adapting to their needs.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode