

Unilever's acquisition, Glossier's CEO shakeup and Arrae's Siff Haider on predicting wellness trends
Jun 26, 2025
Siff Haider, co-founder of Arrae, dives into the fascinating world of wellness trends, sharing her passion for predicting the next big thing. She discusses how her community of 117,000 Instagram followers helps shape her brand's innovations, such as the new Clear Protein+, a refreshing blend of whey and electrolytes. Senior reporter Sara Spruch-Feiner joins the conversation, shedding light on major changes at Glossier and the growing focus on protein among women. Together, they explore the evolving landscape of health and wellness, highlighting unique challenges and community engagement.
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Clear Protein Plus Experience
- Siff Haider shares how Clear Protein Plus tastes like a raspberry refresher and dissolves instantly in water.
- She designed it to be light and portable, fitting seamlessly into busy lives without needing mixers or shakers.
Protein Before Coffee Advice
- Avoid drinking coffee on an empty stomach to prevent hormone-disrupting cortisol spikes.
- Try consuming a light protein or collagen drink before coffee to support hormonal balance.
Protein's Growing Importance
- Protein popularity rises due to women's strength training and longevity interests, not just GLP-1 use.
- Protein and creatine help preserve muscle mass during weight loss, especially important with GLP-1s.