Building a Values-Driven Team with Mitch Phillips

Why do some teams thrive while others churn? In this episode of Profit Made Simple, Coach Dan Henderson welcomes back gym owner Mitch Phillips for his third appearance to unpack exactly how he turned persistent staff turnover into a strong, values-led culture. Mitch shares the hard lessons behind “you get the team you deserve,” from taking radical ownership and healing old wounds, to shifting from reactive to proactive leadership. You’ll hear the practical playbook he and Vicky now use: always-on recruiting, value-based interviews, a realistic trial, and a 4-6 week onboarding that sets clear standards from day one. They dig into empowering - not “hard” - conversations, “play above the line” accountability, and why sometimes you must hit the brakes to grow. Plus, Mitch opens his KPI dashboard for coaches: completion rate, 98% monthly retention, reviews and referrals, and monthly values alignment. If you’re ready to move from tugboat to lighthouse and build a team that stays, this one’s for you.

Our favourite quotable moments:

“You get the team you deserve.” – Mitch Phillips

“Leadership is communication… become the lighthouse rather than a tugboat.” – Mitch Phillips

“We remind more than we need to be taught.” – Mitch Phillips

Resources:

Dan Henderson - Website, Instagram, Facebook and YouTube

About Guest:

Mitch Phillips is a gym owner who, alongside his wife Vicky, has rebuilt a high-performance, values-driven team. He’s passionate about leadership, culture, and a semi-private training model that supports coach careers and client results.