What Is Nudge Theory and How Does It Influence Us?

Nudge Your Way to Success: Exploring Nudge Theory in Business and Beyond

Want to influence behavior, spark change, and achieve your goals without being pushy? This episode delves into the fascinating world of Nudge Theory. We'll start with the basics, exploring its origins and applications, then dive deeper into its power in:

• Political contexts: Discover how subtle nudges can impact voting, public health, and policy.
• Business and leadership: Learn how to apply nudges to motivate teams, boost productivity, and drive sales.
• Personal growth: Understand how nudges can help you overcome resistance, make better decisions, and achieve personal goals.

But it's not just about manipulation! We'll also discuss:

• Change facilitation: The key principles of creating positive and sustainable change in organizations.
• The power of choice and influence: How understanding how people think can help you shape their decisions ethically.
• Building trust and maintaining course: Essential elements for successful nudges and long-term impact.

Join us as we explore the exciting world of Nudge Theory and learn how to use it to influence behavior, drive change, and achieve your goals – both personally and professionally!

Chapters

1. Introduction to Nudge Theory and its Applications (00:00:00 - 00:05:07)

2. Exploring the Origins of Nudge Theory (00:05:07 - 00:09:45)

3. Nudge Theory in Political Contexts (00:09:45 - 00:13:48)

4. Applying Nudge Theory in Business and Leadership (00:13:48 - 00:15:01)

5. Introduction to Change Facilitation (00:15:01 - 00:19:07)

6. The Power of Choice and Influence (00:19:07 - 00:20:49)

7. Conditions for Positive Organisational Change (00:20:49 - 00:24:21)

8. Gathering Feedback and Removing Barriers (00:24:21 - 00:28:55)

9. Overcoming Resistance and Ensuring Accountability (00:28:55 - end)

10. Trust, Flexibility, and Maintaining Course (00:29:54 - 00:30:29)

11. Celebrating Wins and Shifting Focus (00:30:29 - 00:32:20)

12. Leveraging Nudge Theory and Conclusion (00:32:20 - 00:33:56)

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Featuring:

*Scott Morrison, Senior Consultant, Trans2 Performance

*Spencer Locker, Senior Consultant, Trans2 Performance