Omni Talk Retail How Grocery Dealz Is Building the "Gas Buddy for Groceries" | Spotlight Series
Oct 27, 2025
Matt Goynes, co-founder and co-CEO of Grocery Dealz, dives into how this Texas startup is transforming grocery shopping with their innovative price comparison app. He discusses the growing need for price transparency amid inflation and how AI technology enables seamless product matching across retailers. Matt also reveals strategies for engaging retailers and brands in their marketplace and outlines future plans for expansion. Tune in for insights on how consumers can save money and why some retailers are embracing this shift in pricing!
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Founders' Origin Story
- Mike pitched the idea after noticing high grocery prices and lack of comparison tools.
- Matt joined because his mobile app and startup experience showed the product could scale and be marketed effectively.
Timing Enabled Price Transparency
- Grocery Dealz launched because grocery price demand met abundant online pricing data.
- Most retailers now publish prices on sites or apps, enabling accurate nationwide comparisons.
Substitutions Make Or Break Comparisons
- Product accuracy hinges on high-quality substitutions and matching across retailers.
- They prioritized fixing substitutions to ensure comparisons are reliable across hundreds of stores.