The Punk Rock MBA

Furnace Fest (Chad Johnson & Johnny Grimes)

Feb 3, 2020
Chad Johnson, a legendary A&R known for discovering iconic bands like Under Oath, teams up with Johnny Grimes to revive the historic Furnace Fest. They dive into the challenges of organizing this 20th-anniversary celebration, from securing big-name acts like August Burns Red and Converge to capturing fan interest through viral marketing. The duo shares insights on curating a perfect lineup that balances nostalgia with new talent, while emphasizing the festival's community spirit and the importance of teamwork in the music scene.
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