The Punk Rock MBA cover image

Furnace Fest (Chad Johnson & Johnny Grimes)

The Punk Rock MBA

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Behind the Scenes of Furnace Fest

This chapter explores the intricate planning process of the Furnace Fest reunion, revealing the challenges of organizing a large-scale music festival. The hosts discuss initial hesitations about public interest, the role of viral marketing, and the financial aspects of booking bands. Additionally, they reflect on the evolution of musical appreciation and the nostalgia surrounding the festival's early days, emphasizing teamwork and industry relationships as keys to success.

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