

7 Million Dollar Lessons | Ep 493
50 snips Jan 31, 2023
Discover the seven powerful lessons that shape million-dollar results, learned from a first job experience. Learn to manage angry customers by validating their concerns and owning the solutions. Dive into unique strategies from the fur coat industry, focusing on innovative sales techniques that leverage customer psychology. Uncover the art of upselling with 'sawdust' and how to create continuity in product offerings to keep your brand top of mind. Each lesson is packed with actionable insights for anyone looking to enhance their business.
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The Angry Boat
- Alex Hormozi witnessed the owner expertly handle an angry customer complaining about a fur coat button.
- The owner mirrored the customer's anger, making her feel validated and quickly resolving the issue.
Validate Anger
- Validate customer anger, even if the complaint seems unreasonable.
- Take ownership of the problem to improve customer satisfaction and business operations.
Summer Storage
- To combat low summer demand, the furriers started a coat storage and conditioning service.
- This clever upsell generated additional revenue during the off-season.