Owner To Owner Podcast Brian Shrowder from Mediacraft Communications explains how small business owners can easily use PR to improve their marketing success.
@BrianShrowder is a #mediatrainer and #communications #publicrelations industry expert at his own consultancy @mediacraftcomms.
After dabbling in student radio at the University of Adelaide he had stints in #newsreporting and #journalism at the @ABC and @channel10.
Mid career he jumped across to public relations (his second career).
In his own consulting he specialises in #crisiscommunication but in this episode he unpicks public relations for the benefit of #smallbusinessowners. We talk about;
- why PR isn't just for #bigbusiness
- what PR is and who it impacts that are associated with your business
- how small business owners can take advantage by getting visibility in the first place
- the importance of building and maintaining relationships with the people who matter to you as an organization or a business e.g staff, customers, communities
- #reputationmanagement - what am I going to be known for?
- how it's different to #marketing
- How do I build a positive image and positive reputation?
- how and why @princeharry had 2 goals when doing his recent round of media promotions for his new book
- where to find public relations agencies
- how to think about and use media that actually reaches your target audience
- how journalists are trained to easily detect bad PR that is really advertising in disguise
- how to be creative with your #PR - it has to be something that makes a new story genuinely new or will directly benefit people in the audience
- the expanding range of media #podcasts #webcasts and #onlinepublications
- do-it-yourself (#DIY) options for PR
- using PR communications to offset some significant potential damage
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Reach out to Michael Kerr via the website if you need personal assistance or advice for your small business.
michael.kerr@kerrcapital.com.au
www.ownertoownerpodcast.com.au