The Midlife Women's Care Gap | Midi Health CEO Joanna Strober
Apr 1, 2024
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Joanna Strober, CEO of MIDI Health, discusses the Midlife Women's Care Gap, emphasizing the lack of appropriate healthcare for women in perimenopause and menopause. She shares insights on virtual healthcare platforms and her experiences in the digital health industry. The podcast explores women's health challenges and the importance of prioritization and partnership in parenting and entrepreneurship.
Women in midlife lack adequate healthcare due to gaps between OBGYN and primary care, highlighting unmet needs.
MIDI Health's virtual platform offers personalized care, empowers women with tailored treatments, and drives positive outcomes.
Deep dives
MIDI Health: Revolutionizing Virtual Healthcare for Women in Midlife
MIDI Health, an early-stage startup, is dedicated to providing high-quality virtual healthcare for women in midlife. Initially focusing on menopause and hormone care, MIDI Health realized the broader health needs of women aged 35 to 65 are vastly underserved. Women in this age group face various health issues encompassing hormones, weight, and sexual health, indicating a significant unmet demand. MIDI Health's virtual platform offers comprehensive care, filling the gap left by traditional OBGYN practices, with 40% of patients not seeing a doctor for several years.
Virtual Care for Women's Health Needs and Cancer Diagnoses at MIDI Health
MIDI Health operates as a virtual-only clinic, efficiently addressing women's health needs without requiring in-person visits. By leveraging technology, MIDI Health diagnoses serious conditions like cancer, with many patients identifying health issues neglected for years, including lack of basic care like mammograms and colonoscopies. Through virtual consultations and partnerships with healthcare systems, MIDI Health ensures women receive holistic care for various health concerns, making crucial diagnoses and facilitating essential medical treatments.
Empowering Women with Effective Health Solutions at MIDI Health
At MIDI Health, a focus on empowering women with tailored health solutions drives positive outcomes. Their virtual platform offers treatments for sleep issues, anxiety, joint pain, and other prevalent symptoms in the 35-65 age group. By prioritizing patient-reported outcomes, MIDI Health sees significant improvements in mental health, sleep quality, joint pain, and weight management, achieving notable results within two months. The emphasis on personalized care and outcome-driven strategies enhances women's overall health and well-being.
Strategies for Sustainable Business Growth and Margins at MIDI Health
MIDI Health strategically enhances its marginal structure by diversifying services and increasing revenue streams. The company introduces new offerings like estrogen skin cream to supplement virtual consultations, augmenting margins per visit. By incorporating AI-driven efficiencies and leveraging technology for streamlined operations, MIDI Health aims to optimize care quality and margins while exploring innovative solutions to ensure sustainable, long-term growth in the evolving health tech landscape.
In this episode, Steve Kraus talks with Joanna Strober, co-founder and CEO of Midi Health, a virtual healthcare platform specifically for women in midlife (ages 35-65). Midi Health is a virtual care clinic created by specialists in perimenopause and menopause to address the massive unmet needs of women in this demographic.
Joanna explains why women often lose touch with an OBGYN after child-bearing years but don't get the care they need from primary care physicians. She shares insights on her current company's impressive retention and patient outcomes, plus lessons learned from her previous digital health startup, Kurbo Health, which focused on childhood obesity.
As a former investor at Bessemer Venture Partners, Joanna reflects on what entrepreneurs should expect from their investors. As a mother, Joanna discusses the importance of resilience, prioritization, and partnership in enabling women to thrive as parents and professionals.