Addressing the Midlife Women's Health Gap and Virtual Healthcare Services

In this episode, Steve Kraus talks with Joanna Strober, co-founder and CEO of Midi Health, a virtual healthcare platform specifically for women in midlife (ages 35-65). Midi Health is a virtual care clinic created by specialists in perimenopause and menopause to address the massive unmet needs of women in this demographic.

Joanna explains why women often lose touch with an OBGYN after child-bearing years but don't get the care they need from primary care physicians. She shares insights on her current company's impressive retention and patient outcomes, plus lessons learned from her previous digital health startup, Kurbo Health, which focused on childhood obesity.

As a former investor at Bessemer Venture Partners, Joanna reflects on what entrepreneurs should expect from their investors. As a mother, Joanna discusses the importance of resilience, prioritization, and partnership in enabling women to thrive as parents and professionals.

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