Tim Quirk: “You can’t devalue music because music is priceless.”

heartdea13r Podcast // Episode 38 // Tim QuirkSummary

Summary

In this conversation, Tim Quirk (SVP, Product at ZEDGE & founding member of Too Much Joy) discusses the intrinsic value of music in the digital age, emphasizing that while some may not value popular artists like Taylor Swift, digital distribution allows artists to monetize their music based on individual fan engagement. He highlights the importance of understanding fan demographics and finding ways to maximize revenue through targeted strategies, drawing parallels to how the band Kiss successfully monetized their brand.

Takeaways

- Music is priceless and cannot be devalued.

- The majority of people may not value popular music.

- Digital distribution allows for varied pricing based on fan value.

- Kiss pioneered monetization strategies in the music industry.

- Musicians should focus on their specific user base.

- Understanding fan demographics is crucial for revenue.

- Artists need to move fans to higher-paying outlets.

- Monetization can come from diverse sources beyond music sales.

- Engagement with super fans can lead to innovative revenue streams.

- The music industry must adapt to digital changes for success.