339 — Designing high-impact video

Used effectively, video can be the most emotive part of a learning experience. So how do you get it right?

In this episode of The Mind Tools L&D Podcast, Ross D and Gemma are joined by Samson Owolabi, Creative Director at Bearded Fellows, to discuss:

• what 'high-impact video' means in a learning context

• how to go about designing videos that will resonate with your audience

• how to overcome common challenges in the creative process

You can find out more about Bearded Fellows on their website: beardedfellows.co.uk/. Or, if you're old-school like Samson, you can call them on +441618702000. ;)

In WILTW, Gemma mentioned Poet Laureate Simon Armitage's poem 'Plum Tree Among the Skyscrapers', written as part of a collaboration with the National Trust. You can read or listen to the poem at: nationaltrust.org.uk/who-we-are/news/poet-laureate-simon-armitage-creates-blossom-inspired-poem

Gemma also recommended the National Trust's guide to spotting and identifying different types of blossom in the UK: nationaltrust.org.uk/discover/nature/trees-plants/how-to-spot-different-types-of-blossom

The Jean-Claude Van Damme documentary Samson referenced was, in fact, 'Jean-Claude Van Damme, Coup sur Coup': imdb.com/title/tt27201766/

If, like Ross D, you can't help peeking at the dessert menu at the end of a heavy meal, you can read more about 'sensory specific satiety' at: en.wikipedia.org/wiki/Sensory-specific_satiety

For more from us, including access to our back catalogue of podcasts, visit mindtoolsbusiness.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.

Connect with our speakers :

If you'd like t;o share your thoughts on this episode, connect with our speakers

• Ross Dickie - @Ross DickieMT

• Gemma Towersey - @gemmatowersey

• You can find Samson on LinkedIn.