The GaryVee Audio Experience The Four People Every Startup Needs
Mar 19, 2019
Start-ups can thrive with just a small, scrappy team of three or four. The key is knowing the right roles to fill. Effective marketing strategies, including content creation and video, are essential. Leveraging platforms like LinkedIn can greatly improve connections with target audiences. Documenting the journey is crucial to showcase authenticity to potential customers. Listen to real conversations with start-ups for valuable insights and takeaways.
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Ideal Startup Team
- Build a small, scrappy team focused on content creation.
- Hire for math (ads), art (visuals), video, and writing skills.
Content Creation and Distribution
- Film your meetings, speeches, and other activities to create content.
- Leverage platforms like LinkedIn and podcasts to distribute content and target specific audiences.
Personal Brand as Reputation
- Building a personal brand is about building a reputation at scale.
- Documenting your journey and sharing valuable content helps achieve this.