"The Riff" with Byrne Hobart and Erik Torenberg

E15: Understanding Real Estate with Brad Hargreaves

Feb 15, 2024

Brad Hargreaves, founder of General Assembly and Common, discusses innovative real estate models, contrasting tech innovation and investing, transforming downtown spaces, challenges in real estate branding, and post-pandemic uncertainty in the real estate sector.

01:04:05

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Episode guests

Brad Hargreaves

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Episode notes

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Quick takeaways

Innovative real estate models like constructing new cities are gaining traction among entrepreneurs and investors.

New financing models and accelerator programs like Reseed are essential for funding innovative brick-and-mortar concepts in real estate.

Adapting data-driven decision-making processes and marketing strategies from other industries can optimize operations in the real estate sector post-pandemic.

Deep dives

Exploring New Models in Real Estate

The podcast delves into Brad's experience in real estate trends, highlighting his ventures in General Assembly, Common, and thesis driven. He discusses the housing issues observed during his time at General Assembly, leading to the creation of Common. Brad expresses his passion for innovative real estate models and the lack of innovation in the built world.

Intro

2min

Innovative Models in the Built World and Real Estate Financing

10min

Exploring Neighborhood Rebranding and Real Estate Strategies

4min

Contrasting Tech Innovation and Real Estate Investment

21min

Transforming Downtown Spaces and Economic Strategies for Cities

15min

Challenges and Strategies in Real Estate Branding

5min

Exploring Real Estate Dynamics and Post-Pandemic Uncertainty

3min

On this week's episode of The Riff, Erik and Byrne sit down with Brad Hargreaves, founder of General Assembly and Common and editor at real estate publication Thesis Driven. They do a deep dive on everything real estate, from investing to housing policy to urbanism.

The Riff is sponsored by Brave. Head to https://brave.com/brave-ads/ and mention “MoZ” when signing up for a 25% discount on your first campaign.

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The Riff is a part of the Turpentine podcast network. Learn more: turpentine.co

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Check out Brad's new podcast Leader Series where he interviews the leading voices at the intersection of real estate, cities, innovation and technology. Guests include innovators like Zillow founder Spencer Rascoff, the renowned East Coast developer MaryAnne Gilmartin, AOL founder and real estate visionary Steve Case and many more top change makers in real estate. Leader Series is part of the Turpentine podcast network.

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We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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SPONSOR: BRAVE

Get first-party targeting with Brave's private ad platform: cookieless and future proof ad formats for all your business needs. Performance meets privacy. Head to https://brave.com/brave-ads/ and mention “MoZ” when signing up for a 25% discount on your first campaign.

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LINKS:

Byrne Hobart ‘s writing: thediff.coSubscribe to

Brad Hargreaves Thesis Driven on Substack---

X / TWITTER:

@eriktorenberg (Erik)

@byrnehobart (Byrne)

@turpentinemedia (Turpentine)

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TIMESTAMPS

(00:00) Intro

(00:31) Brad's Journey in Real Estate and Technology

(05:37) The Mechanics of Real Estate Investing

(14:42) Sponsor | Brave

(15:43) Comparing Tech and Real Estate

(20:38) Trendy Asset Class Valuations

(25:35) Distressed Real Estate Categories

(33:14) Office to Residential Conversions

(36:38) The Future of the Business-Centric Downtown

(39:37) Housing Policy

(52:35) Real Estate Brands

(56:32) Wrap

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The Riff is a production from Turpentine

Producer: Sam Kaufman

Editor: Seven Morris

For guest or sponsorship inquiries please contact Sam@turpentine.co

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