Create Like the Greats

Creating Marketing Strategies that Educate Engage Entertain Empower

Jul 27, 2023

Podcast discusses creating marketing strategies that educate, engage, entertain, and empower. Topics include mixing audio tracks with video assets, business growth challenges using HubSpot, Spotify's marketing campaign controversy, successful marketing campaigns by Spotify, Philadelphia cream cheese, and Werther's candy, and the influence of marketing campaigns on consumer behavior like the diamond engagement ring industry.

13:12

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Quick takeaways

Research and experimentation are key to creating effective content strategies based on data and past behaviors.

Personalized and shareable content, like Spotify's Wrapped campaign, boosts user engagement and virality in marketing.

Deep dives

Innovative Content Creation Strategies

The podcast discusses the significance of research and experimentation in creating effective content. It emphasizes the value of observing different channels, studying past behaviors, and analyzing data from companies to inform successful strategies. The speaker highlights the importance of sharing research findings to benefit clients and personal growth, all while advocating a scientific approach to testing new ideas.

Intro

2min

Exploring Video Assets, Business Growth Challenges, HubSpot Solution, and Spotify's Marketing Campaign

2min

Analyzing Successful Marketing Campaigns: Spotify Wrapped, Philadelphia Cream Cheese, and Werther's Candy

4min

Exploring the Influence of Marketing Campaigns on Consumer Behavior

6min

Today’s episode, which is part of a segment that I call Journal Entries, I want to share some snippets about this information that I have curated from internal and external research and how you can use this information as you grow your brand, company, or simply in your own content marketing career.

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Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

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