Create Like the Greats
Creating Marketing Strategies that Educate Engage Entertain Empower
Jul 27, 2023
Podcast discusses creating marketing strategies that educate, engage, entertain, and empower. Topics include mixing audio tracks with video assets, business growth challenges using HubSpot, Spotify's marketing campaign controversy, successful marketing campaigns by Spotify, Philadelphia cream cheese, and Werther's candy, and the influence of marketing campaigns on consumer behavior like the diamond engagement ring industry.
13:12
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Research and experimentation are key to creating effective content strategies based on data and past behaviors.
- Personalized and shareable content, like Spotify's Wrapped campaign, boosts user engagement and virality in marketing.
Deep dives
Innovative Content Creation Strategies
The podcast discusses the significance of research and experimentation in creating effective content. It emphasizes the value of observing different channels, studying past behaviors, and analyzing data from companies to inform successful strategies. The speaker highlights the importance of sharing research findings to benefit clients and personal growth, all while advocating a scientific approach to testing new ideas.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
