Welcome to Into the Metaverse, in this week’s episode, Yon welcomes the Godmother of the Metaverse, Cathy Hackl, to the podcast to discuss the convergence point of many new technologies and how they are shaping the metaverse in the near term future.
Cathy Hackl is a globally recognized tech & gaming executive, futurist, and speaker focused on spatial computing, virtual worlds, augmented reality, AI, strategic foresight, and gaming platforms strategy. She’s one of the top tech voices on LinkedIn and is the CEO of Spatial Dynamics, a spatial computing and AI solutions company, including gaming. Hackl has worked at Amazon Web Services (AWS), Magic Leap, and HTC VIVE and has advised companies like Nike, Ralph Lauren, Walmart, Louis Vuitton, and Clinique on their emerging tech and gaming journeys.
During their conversation, Yon and Cathy discuss her time at Magic Leap and how she originally got hooked on the metaverse, before going into who and what are leading the way in spatial computing, some innovative work being done by major brands, the types of investments and timeframes CMOs should be pushing for when coming into the metaverse, and much more.
Follow Cathy: LinkedIn | Instagram
Read Cathy’s Free EBook, A Wearable World
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Chapters:
Introduction (00:00)
How Cathy Got Hooked on the Metaverse (02:15)
What Her Time at Magic Leap Taught Cathy (04:51)
Our Current Technological Convergence Point (07:35)
Who’s Leading in the AI and Spatial Computing World (14:35)
Brands and Consumer Companies Doing Innovative Work (18:49)
The Need to Invest and Learn Now (22:38)
Future of Marketing & Engagement (27:39)
Most Excited for Next 12 Months (33:20)
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Into the Metaverse