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7min chapter
EP.98: The New Technological Convergence Point with Cathy Hackl
Into the Metaverse
The Convergence of Gaming and Consumer Internet
This chapter explores the intersection of gaming and the consumer internet, highlighting the necessity for brands to adopt a 'live ops' strategy for ongoing customer engagement. It also discusses the concept of 'virtual GDP' and its implications for branding and marketing in light of future technology trends.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode