Confidence Is Currency: How to Leverage It Without Faking It

Sometimes the people who rise to the top aren’t the kindest, most talented, or most deserving. But here’s the good news….you don’t have to be a narcissist or a bully to use that same confidence to your advantage.

In today’s conversation, Lo sits down with powerhouse entrepreneur Anna Crowe, founder and CEO of Crowe PR, best-selling author, and the first female president of the San Diego chapter of Entrepreneurs Organization. Born in Russia and raised in New York, Anna shares the story of building her life and career from the ground up. From overcoming imposter syndrome and surviving cancer twice to leading a nationally recognized PR agency and raising a family with the same passion she brings to business.

Anna opens up about the characteristics that helped her succeed, the setbacks that shaped her, and her philosophy of treating every role in life — motherhood, marriage, friendship, leadership — as a venture worth investing in. Her candor is refreshing, her insights are practical, and her resilience is inspiring.

Whether you’re an entrepreneur or simply navigating your own personal journey, this episode will challenge the way you see confidence, self-advocacy, and the business of living a meaningful life.

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