Three Business Deep Dives: Fencing, Stock Tank Pools, Saunas & Cold Plunges. Ep. #84
Oct 28, 2024
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In this conversation, Sam Unkart, an innovative entrepreneur from Fort Worth, Texas, dives into his diverse business ventures. He shares his journey from a corporate job to launching a fencing and pergola business, emphasizing the importance of mentorship. Sam reveals the growing trend of stock tank pools, perfect for millennial gatherings, and discusses the unique sauna and cold plunge facility he set up inside a gym, grossing over $10K monthly. Tune in for valuable insights on adapting to different markets and the power of wellness therapies!
Transitioning from a corporate job to construction allowed Sam to gain invaluable hands-on industry experience and business knowledge.
Stock tank pools emerged as a budget-friendly alternative to traditional pools, proving to be a profitable venture through effective marketing and social media.
The sauna and cold plunge business capitalized on fitness trends by integrating wellness services within a gym, aiming for future franchise expansion.
Deep dives
Transitioning to Entrepreneurship
The individual transitioned from a stable office job to a career in construction, aiming to learn the nuances of the industry from the ground up. He joined a fencing crew at an entry-level position, earning a modest hourly wage, and utilized this experience to gain hands-on skills. His approach emphasized the importance of learning directly from experienced workers, highlighting the advantages of a low-barrier entry business that offers room for growth. This strategic decision allowed him to absorb crucial business knowledge while working alongside seasoned professionals.
Exploring Innovative Pool Solutions
The concept of stock tank pools emerged as a unique and attractive alternative to traditional pools, appealing especially to budget-conscious consumers. These pools, made from farm tanks, provide an aesthetic option for people unable to afford high-maintenance in-ground pools. Marketing efforts were fueled by personal experience and social media outreach, which helped to establish a customer base and showcase the product effectively. This venture showcases the potential for profitability in a market segment that may initially appear unconventional.
The Pergola Business Venture
Following the fencing experience, a shift toward building pergolas offered another profitable avenue in outdoor woodworking. The focus on detailed planning, design, and customer service allowed for better branding and marketing strategies, including the use of social media to display completed projects. Initial job pricing ranged from $8,000 to $10,000 per project, indicating significant revenue potential. The combination of quality craftsmanship and effective advertising strategies laid a solid foundation for growth in this niche business.
Contrast Therapy Business Development
A sauna and cold plunge business was launched inside a gym, capitalizing on the growing trend of contrast therapy for health and wellness. This setup provided easy access to a target market already invested in fitness, effectively merging two wellness concepts. Utilizing a low overhead model, the facility operates with manageable costs while aiming for growth through memberships. Customer acquisition strategies included a focus on local promotions and partnerships, emphasizing the synergistic relationship between fitness and wellness services.
Future Growth Strategies
Plans for expansion include the potential to franchise the sauna and cold plunge concept while identifying additional locations with similar gym partnerships. The business aims to enhance customer acquisition through targeted advertising campaigns and community engagement, recognizing the importance of local marketing. A commitment to maintaining quality service and consistent customer interaction is vital for achieving growth and sustainability. Future aspirations also involve further research into innovative setups and operational efficiency to maximize profitability.
I sat down with Sam Unkart, an entrepreneur who’s done it all. From buildingfences to installing stock tank pools and even launching a sauna and cold plunge facility. In this episode we do three deep dives into each of Sam’s business ventures and learn how he’s tackled different markets and industries.
We talked about the fencing and pergola business Sam launched after quitting his corporate job, the booming industry of stock tank pools perfect for millennial backyard parties, and his unique concept of setting up a sauna and cold plunge inside of someone else's gym in Cleburne, Texas, that's grossing over 10k/month.
Learn more about Sam here: https://www.linkedin.com/in/samuelunkart/ Sam's Sauna Business: https://www.dripsauna.co/