The counterintuitive way to be more persuasive | Niro Sivanathan

Niro Sivanathan, an organizational psychologist, dives into the intriguing "dilution effect," a cognitive bias that can weaken our strongest points during persuasion. He reveals how irrelevant details can cloud judgment and emphasizes the power of brevity. Through fascinating examples, Sivanathan illustrates that a few strong arguments can far outweigh many weak ones. He also presents unconventional strategies to enhance persuasive communication, guiding listeners towards more effective influence.