Telco in 20 Ep 114 - What’s up with Totogi: The ontology of BSS Magic
In today's telco landscape, operators are struggling with legacy BSS systems that are highly customized, expensive, and impossible to change. Rather than continuing the traditional approach of swapping out systems (ouch) or simply adding AI to siloed applications, a more revolutionary solution is emerging—one that creates a digital twin of your entire telco business and applies AI across all systems simultaneously.
For this episode, I talk with Marc Breslow, Field CTO at Totogi. We're exploring how Totogi’s BSS Magic is helping telcos leverage AI without replacing their existing systems while delivering dramatic results in weeks, instead of months. Listen now to hear:
- How BSS Magic functions as a telco-specific ontological layer, not a replacement BSS system [04:12];
- Why siloed AI approaches fail when trying to solve problems that span multiple systems [05:00];
- How an Asian telco dramatically reduced their enterprise sales process time with BSS Magic [09:07];
- How the BSS Magic transforms notoriously difficult BSS migrations from a multi-year project to just a few months [12:40].
Links and Resources:
- Watch my Gen AI Summit talk at MWC25 on Building an AI-first Telco
- Read my blogs, The AI-first telco won't wait 5 years for Amdocs and How to suss out the fake agents at MWC25
- Learn more about BSS Magic on the Totogi website to say goodbye to rigid, vendor-locked BSS applications
- Check out these BSS Magic Demos on Totogi’s YouTube channel:
- Inventory AI Agent
- Enterprise Sales Agent Flow
- Competitive Product Design
- … and many more! Find more on the BSS Magic Demos playlist
- Build your first AI Agent for free! Kick-start your transformation by working with our Forward Deployed Engineering team to customize AI agent, at no upfront cost
- If BSS Magic is breaking down the boundaries between systems, imagine what’s happening with the boundaries between functional organizations. This article talks about how companies (and the humans in them) will change in the age of agentic AI.
- Check out this episode on our YouTube channel.
- You can find the episode transcript here.
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This week’s guest
Marc Breslow is Field CTO of Totogi, where he is leveraging AI to revolutionize the telecommunications industry. A veteran of Accenture, Lehman Brothers, and Citibank, Marc has a proven track record of building scalable, high-performance systems. At Totogi, he leads the development of AI-powered solutions that drive tangible results for telcos: reducing churn, increasing ARPU, and streamlining business processes. Marc is responsible for customer proof points demonstrating these capabilities. When not engaging with customers, Marc leads teams building Totogi’s BSS Magic technology, generating applications and improving efficiency using AI agents and workflows.
Podcast Credits
- Executive Producer and Host: Danielle Rios, TelcoDR
- Senior Producer: Lindsay Grubb, TillCo Media
- Senior Editor/Brand Manager: Alisa Jenkins, Springboard Marketing
- Audio Editor: Andrew Condell
- Supervising Producer: Amanda Avery
- Associate Producer: Kriselda Dionisio
- Music: Dyami Wilson